Publicity is the tactics and Public Relations is the strategy. We help you to build a positive brand image, through thoughtful brand messaging, online reputation management, and strategic planning that align with your business and marketing goals.

Our Mission

Our mission is to help you to build a positive brand image, through thoughtful brand messaging, online reputation management, and strategic planning that align with your business and marketing goals. Through a combination of social media, email marketing, digital advertising, public relations and more, we help you to build and maintain a valuable online presence and ensure that your target audience are being reached.

OUR FOUNDER

Yvonne McCormack is a  media publicist, entrepreneur, human rights activist, mother, and founder of Talk of the Town Public Relations.  An activist for children in need residing in both the medical and legal spectrums, her platform resonates the stories of hope and inspiration and sheds light on the cures and solutions. 

Ms. McCormack’s education in journalism began at York College.  A one time corporate account manager for OfficeMax managing both regional and national sales prior to that she spent her career in the staffing industry.  Her experience in sales and marketing led to the formation and success of her own staffing agency specializing in trade skills and professional placement.

Today Ms. McCormack provides the gateway for new business’ to reach their target audience while succinctly conveying the business-attributes. She prefers to partner with brands and companies that are a proponent of a positive movement. The vision of the movement is set forth with a strategic plan to develop growth concepts that are then presented in a public forum. 

As a human rights activist, Ms. McCormack spends much of her free time in pursuit of making the world a better place.  She has spent years in development, event planning and fundraising for various non-profit organizations, co-chairing events; a member of both the “Young Woman’s Club” and “Over 40 Females”; as well as her involvement in human development and suicide prevention programs. Yvonne also sits on several charity boards including: Stop CAID Now as Communications Director,  Silver Linings for Marketing and Publicity and Together We Heal as a PR Consultant.

OUR VALUES

RELATIONSHIPS - We are committed to developing long-term relationships with our clients and building confidence and trust such that our clients will come to us again and again.

PASSION - We are extremely passionate about the industries and clients we serve and our clients' marketing and communications needs.

SERVICE - We provide the highest level of service to our clients.

PARTNERSHIP AND STRATEGIC COUNCIL - We promote a collaborative partnership with our clients and view ourselves as an integral extension of their business.

TECHNOLOGY - We are committed to the idea that technology in our ever changing world is a key factor in the success of a campaign. We integrate everything we do with social media and use our expertise to leverage the most exposure.

INTEGRITY - We insist on honesty and fairness as the guides against which all of our actions must be measured, and we dedicate ourselves to walking the high ground in all our actions.

OPPORTUNITY - We believe that the ability to see opportunity for our clients, and help them seize it, is the cornerstone of our services and is central to the solutions we provide.

CONTINUOUS IMPROVEMENT - We work hard at being the best, we articulate how we want to work with one another, we constantly work to perfect the model and we reinforce behaviors that lead to top performance.